Your students already have the audience.
Enrolled students post about real campus life on their own TikTok and Instagram. You set the topics and guidelines. Campus Voices runs everything else.
One brief. Two audiences.
Students share approved content with the audiences they've already built, while your university gets the same content to use across its own social channels.
- On the student's account
- Their voice, their followers, your topic. Reach beyond your official account.
- On yours
- Every approved video can be reposted on your organic channels, for as long as you like. Included.
Demo example: Northlake University is not a real customer
18.4K2121,204Share@sofia.northlake
what my dorm actually looks like (no filter, no fake plants)
Briscoe Hall
original sound, sofia.northlake
Live on Sofia's TikTok
northlakeu
Reposted from @sofia.northlake
northlakeu Briscoe Hall, as told by Sofia. Housing applications open Nov 1.
Reposted by Northlake
One post, start to finish.
From your topic request to a video in your library. Northlake University and Sofia are a demo, not a customer.
- 1
You request a topic
Topic request
- Topic
- Dorm life at Briscoe Hall
- Off limits
- Dining complaints, alcohol
- Week of
- Oct 5
- 2
We brief a creator
Brief
- Creator
- Sofia B., Kelley 2028
- Must have
- Your room, one honest take
- Due
- Thu, Oct 8
- 3
We review the draft
Draft review
Approved- Guidelines
- Pass
- Disclosure
- #ad in caption
- Music
- Cleared
- 4
It goes live
Live post
- Account
- @sofia.northlake
- Posted
- Sat, Oct 10
- Live for
- The agreed window
- 5
It lands in your library
Library
- File
- Clean 9:16 video
- Rights
- Organic reuse, ongoing
- Views
- 18.4K and counting
What your university receives
- A verified roster
- Enrolled students who already post on public accounts, checked at onboarding and managed by us.
- Managed production and review
- Briefs, deadlines, drafts, revisions and approvals, handled for you every week.
- Approved videos with organic reuse rights
- Every approved post can be reposted on your own channels, with the clean file and rights on record.
- A weekly report
- Briefs sent, drafts received, approved, live, and views where available.
Demo examples from a sample workspace, Northlake University
Roster
14 active creators
- Sofia B. Kelley, 2028Verified
- Marcus R. Nursing, 2027Verified
- Jaylen N. Media, 2029Verified
- Priya E. SPEA, 2028Onboarding
Brief
Assigned to Sofia
Dorm life at Briscoe Hall
- Goal
- Show a real room, honestly.
- Must have
- Your room, one thing you would change.
- Do not
- Show student IDs, private information, or roommates without permission.
- Caption
- Include #ad and #NorthlakeU.
- Due
- Thu, Oct 8
- Live for
- The agreed window
Library
3 of 41 videos
- 18.4K
7.9K
24.1K
Dorm life at Briscoe Hall
Sofia B. · Oct 10 · 18.4K views
Weekly report
Oct 5 to Oct 11
- Briefs sent
- 6
- Drafts received
- 12
- Approved
- 10
- Live now
- 9
- Views this week
- 61.2K
Top post: Dorm life at Briscoe Hall, 18.4K views.
You don't need celebrity creators.
Campus Voices recruits students who already make good content, not just students with huge follower counts.
A nursing student with 1,500 relevant followers can be more valuable to the right prospective student than a generic influencer with 100,000.
Control and rights
- Campus Voices checks every draft.
- Each video and caption is reviewed against your guidelines before it can go live.
- You set the rules and your approval level.
- Give us the guidelines and let us run it, or approve every post yourself. Either way, you can request removal of any Campus Voices-sponsored post under the program rules.
- Organic posting is included.
- Repost any approved video on your own channels for as long as you like. The clean file and usage rights stay on record in your Campus Voices library.
- Paid advertising is arranged separately.
- Ads, boosting and Spark Ads get their own license and extra pay for the creator, per campaign.
Start with a proof pilot
Every program is a managed student creator network, sized by roster. Pricing is set on the call.
Proof pilot
Six-week managed pilot
- Creators
- 10
- Length
- 6 weeks
- Typical output
- 15 to 20+ posts
Launch Campus Voices on one part of your campus and measure real distribution, production and workflow before an ongoing program.
Starter
One department or campaign
- Active creators
- 10 to 15
- Posts per month
- About 12 to 15
- Scope
- One department
A steady stream of student posts on one set of topics, with your library and weekly report.
Growth
The typical ongoing program
- Active creators
- 20 to 25
- Posts per month
- About 25
- Scope
- Up to two departments
Enough creators to cover housing, majors, cost and campus life every week.
Campus
Several departments and campaigns
- Active creators
- 30+
- Posts per month
- 40+
- Scope
- Campus-wide
A campus-wide roster with separate topic queues and reporting per department.
Every program includes
- Creator recruiting and enrollment verification
- Creator compensation and payment admin
- Student-owned social distribution
- Usage rights for your organic channels
- Briefing, approvals and creator management
- The Campus Voices platform and reporting
Sign an annual program within 30 days of the pilot and part of the pilot fee is credited toward your first year.
Creator compensation is included in every program. Campus Voices can administer creator payments directly where permitted, or work through your university's student-employment process when required.
Questions
How much of our time does it take?
A kickoff to set topics and guidelines, then very little. Send new topics when you have them; we handle recruiting, briefs, review and reporting.
Who owns the videos?
The student owns the account and the original video. Your university can post and repost every approved video on its own channels, with crops, captions and excerpts, for as long as you like. That is included.
Can we use the videos in ads?
Yes, with a separate license and extra pay for the creator. We arrange it per campaign so nothing runs as an ad by accident.
What is off limits?
Whatever you say is. Your no-go list is written into every brief. Athletics and NIL are a separate program, not part of this one.
See if Campus Voices fits your campus.
In 30 minutes, we will walk through your current student-content setup, show you the Campus Voices workflow, and outline what a six-week pilot would look like at your school.